Wilson Electronics Announces New CEO Bruce Lancaster

ST. GEORGE, Utah–(BUSINESS WIRE)–Wilson Electronics, parent company of North America’s top-selling cell phone signal booster brands for consumers, today announced the hiring of industry veteran Bruce Lancaster as chief executive officer (CEO). Lancaster will replace Donald Blohm, who previously served as Wilson Electronics’ CEO. Blohm will continue to serve in an advisory role as operating partner at Sorenson Capital. Lancaster will work to further grow Wilson Electronics’ business with continued expansion into both enterprise and consumer markets.

As consumers switch from landlines to mobile technology, Lancaster said Wilson provides core infrastructure that help consumers stay connected everywhere, whether it’s living in a Manhattan apartment or camping in a national park.

“There’s no doubt that mobile adoption will continue to grow, creating a higher demand for reliable connectivity,” said Lancaster. “Through thoughtful engineering and meticulous testing, 2016’s product roadmap is going to push the envelope of what we’ve already achieved, with products that are easier to install and provide even more signal coverage. While Wilson has been a leader in the space for many years, we are still just getting started. In the near future, we will show the market that our strength, passion and knowledge are better than ever, through our quality products that will continue to enhance people’s lives.”

Lancaster joins Wilson Electronics after 15 years at Logitech, where he most recently served as vice president and general manager of its Harmony Home Control and New Ventures groups. While there, he led the charge in developing enterprise-level products across all area of the company. He also drove the company’s expansion into gaming peripherals, home automation and smartphone accessories. Prior to his time at Logitech, Lancaster served as general manager of Flextronics, where he drove business growth of mobility products.

For more information about Wilson Electronics, please visit www.weboost.com or www.wilsonpro.com.